HIDE & SEEK

We have reached a consensus – our homes are a reflection of who we are, an echo of our own story as individuals. The entire interior design scene seems to agree with this vision and is actually working within this approach. But what does it mean to express ‘my self’? What type of person ‘am I’? This is where the whole story begins: more and more, people are getting free from labels, not accepting categorizations and choosing instead ways to express their personalities that may be contradictory. We are witnessing a polarization of the self that is of course reflected indoors in the way consumers choose to decorate their houses.

‘Hide&Seek’ Collection embodies this narrative to present two contrasting stories– StandOUT and Camouflage.




Camouflage

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Departing from nature in its most raw and naked state, ‘Camouflage’ explores the HIDE. It works under the idea of ‘hiding from the enemy’ to present an image of melding within the landscape and becoming one with nature: honest and raw color combos and shades, picked from the natural environment, layer-on-layer decoration techniques, and glazes that by revealing a craft touch, recall the perfect imperfection of nature.




Naked Nature /

Pale and faded tones of green, stained white and dusty creams applied dynamically in ceramics to bring indoors a touch of nature without filters.




Rocky-like /

The right combos of color, textured glaze and clumsy decoration techniques to create ceramic pieces that could have been picked from the ground.






Honest Greenery /

Splashes of organic colors designing pieces that merge with the natural environment.






Indoor Landscape /

Layer-on-layer decoration techniques that recreate the outdoors scenery at home, inviting a sense of immersion within the landscape.

Earthy Touch /

Taking over the all-gray trend of the past seasons, colors like sand, clay, ochre, and terracotta are having a moment. An earthy color scheme that mixes neutral tones with warm pops of color and that is applied in ceramics through the use of textured and reactive glazes.






Standout

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In the other pole of the Spectrum: ‘StandOUT’, a complete shout crying to be seen. Eye-catching colors, intense shades and tones, statement geometric patterns and clashing combinations applied in unexpected and somehow sensuous shapes. Reviving the 70’s, this story evokes interiors where drama, boldness and opulence are present.

a complete shout crying to be seen


Geometric Boldness /

'Evolution’, ‘Profile’ and ‘Lalique’ are new product lines dressed with relief patterns that delight the eye and dare to be seen.






70's nostalgy /

Shapes and mostly patterns that remind us of past times.






Theatrical drama /

Rich and intense dark colors combined with outstanding designs awakening each one’s deepest creative side.

Daring shape /

Bold and prominent silhouettes where shape is the protagonist, getting over functionality.

Sensuous lines /

Creative and non-organic decoration techniques that by highlighting the piece's shape result in defiant and eye-catching home details.

'Hide&Seek' Collection

Product lines

Retro | Marmoreal luster on matte base

Opulence | Handpainted golden accent

Time | Glossy and matte

Profile | Glossy finishing

Retro | Layer-on-layer dip

Alpha | Hand painting with luster finishing

Time | Gradient effect

Opulence | Glossy and matte

Alpha | Slip glaze with glossy dip on top

Bubble | Various techniques

Alpes | Regular translucent glaze

Garden | Charcoal color scheme

Garden | Dry green glossy glaze

Capsule & Bubble Lamp | Marmoeal effect

Alpha | Line effect

Evolution | Reactive glazes

Lalique | Fish scale pattern

Capsule | Multi-dip technique with slip base

Heaven | Granite-like glaze

Refresh | Iridescent finishing

Refresh | Glossy ochre color scheme

Family | Various techniques

Kenya & Wish Lamp | Granite-like effect

Sidney | Granite-like effect

Eclectic | Mustard cork-like effect glaze

Rope | Regular glazes

Vintage Pot | Slip base with glossy top

Baco & Zig-Zag | Various techniques

Vintage | Golden accent hand painted

Morocco | Dual dip

Baco & Makalu | Various techniques

Makalu | Repellent effect glaze

Baco & Plain Lamp | Various techniques

Piana & Makalu | Reactive glazes

Plain | Tubular Vases in reactive finishing

Piana & Double Lamp | Dual dip technique

Capsule | With relief

Baco & Lace Boxes | Various techniques






AND SO MUCH MORE

As decorative ceramics manufacturers, Arfai's offer is endless, keeping up with the main trends in a continuous basis. What about a visit to our showroom? It is with no doubt our most up to date and complete catalogue.


WHO WE ARE

Committed to finding what tomorrow's homes will want to have in the future, Arfai is specialized in the manufacture of decorative ceramics, supplying leading home fashion brands, retailers and interior designers from all over the world. Know more about us at www.arfaiceramics.com