25 years of experience, skills and know-how in the ceramics industry

The 25th anniversary of Arfai marks a new step in the company’s strategy. Now, more modernized than ever, have been invested in new work methods to have more productivity, be more sustainable and environmentally concerned, with showing better results for the customer and increase the value of all the ones that make ARFAI CERAMICS PORTUGAL what is it.

Within Arfai’s 20th anniversary, a new marketing strategy is implemented, aiming to improve and modernize the company’s positioning to promote a better Arfai.

Arfai is distinguished with a “SUPPLIER AWARD”, awarded by Danish home accessories brand, Kähler Design, to whom Arfai produces within private label terms, as a recognition of the companies’ skills, hard work and commitment.

Arfai establishes a strategic partnership with Jomazé, experienced supplier from the business, gaining scale in the international markets both companies operate and obtaining this way a more complete and flexible offer – in product design and also in production capacity. As a result of the partnership, Home Living Ceramics, exclusive brand project was born two years later, targeting luxury market.

This year the company initiated an investment plan that aimed to improve the factory’s production structure, making it more capable, efficient and flexible with the acquisition of necessary machinery that would make the production faster and more profitable.

The company was rewarded with the “Merit Award”, assigned by the Employment and Vocational Training Institute, due to the integration of disabled workers.  A milestone in the company’s social aware attitude.

This year marked the beginning of a new period, where design, quality and innovation were the guiding lines of a new competitive approach, that aimed to avoid the price competition brought with the entrance of new low-cost players.

Arfai initiated its activity as decorative ceramics producer, a decision that intended to allow a complete control of the process behind the ceramic goods commercialized – from production to sale.

The company was founded, being dedicated to the trade of ceramics items, acquired in local factories working at that time, that were then exported to the European market.