From the 9 till the 13 February, Arfai exhibited at Ambiente Fair, in Frankfurt, to launch its brand new collection for 2018. ‘Between’ is the name of the collection displayed at this international trade fair and gathers the company’s proposals for the upcoming seasons.

In a wide range of new designs, finishes, and decorations, ‘Between’ explores a conceptual idea of past versus future, presenting ceramic pieces that fit two different, but connected thematic stories: Coloured Memory and Chromatic Future. This duality was clear for the stand visitors’, once it was designed to communicate both themes using two trendy shades of terracotta pink and olive green, applied in a total-look format.

The novelties are a result of a long period of research on the main international trends for the home and lifestyle, that was conducted by Arfai creative team in collaboration with company Jomaze, also exhibiting in the same booth.